"Guedel came up with an idea: the "win a future" contest. Anyone who entered the contest had a chance to "win a future," which included a house in the newly completed suburban development of Panorama City, in the San Fernando Valley. The house would be complete with the finest new appliances and furnishings, and the lucky winner would also receive a new car and a job."
This so called "contest" expresses a lot about the times during this point in history. It comes across that the people of the times were desperate to advance in anyway possible. The choice to have this contest not only benefits the winner but also the producer, because it demonstrates the most modern technology in a bleak society. I feel that this contest had such an enormous turnout because society was striving to escape the average and boring customs that were alike for everyone, and starting fresh.
Elaine Tyler May, Homeward Bound (Basic Books 1988) P. 144http://www.google.com/imgres?imgurl=http://www.madisonavenuejournal.com/different.jpg&imgrefurl=http://www.madisonavenuejournal.com/2008/04/03/adtech_presents_brand_strategy/&usg=__hT0fC4Mo98YbY07PRWngs6pd_sk=&h=1200&w=1600&sz=303&hl=en&start=0&zoom=1&tbnid=cOr6Me5wv3za1M:&tbnh=137&tbnw=181&ei=oC6KTaeuNKW60QGg6LT9Cg&prev=/images%3Fq%3Ddifferent%26hl%3Den%26biw%3D1280%26bih%3D620%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=rc&dur=265&oei=mS6KTe-TBKWY0QHhr7SVDg&page=1&ndsp=18&ved=1t:429,r:10,s:0&tx=37&ty=38
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